A brand name is a name that you use to identify a family of products, services, or a single line of products or services that a company offers.
For instance, Apple is the brand name used on most products manufactured by Apple, Inc. In this example, the business name and brand name are the
same, a common use case.
Your brand name is who you are to your customers. It is the pillar your business’s public image will be built around. The products or services
you offer can also have their own brand names. You may want to create new brand names for products or services that differ from your core business
offering, for example:
- UberEats – Food delivery by Uber
- Amazon Web Services – Cloud computing from Amazon
- Google Maps – Web mapping service from Google
Registered Business Name
A business name is the legally registered name of your business. You’ll use your business name to create contracts, open bank accounts, pay taxes,
and any other administrative related activities. Most business names contain the business’s brand name, followed by the company’s chosen business
structure, for example:
- Walmart Inc.
- Verizon Inc.
- Grasshopper LLC
However, they don’t necessarily have to be the same. In some cases, the business name is completely different from the brand name. This is most
common in large businesses that have multiple brands housed under a single parent company, for example:
- Brand Name: Google
- Business Name: Alphabet Inc.
- Brand Name: MailChimp
- Business Name: The Rocket Science Group LLC
A domain name is your website name – the internet address where people can access your website. Think of a domain as the address to the online
version of your business. Every domain is one-of-a-kind. No website has the same web address as another website.
Ideally, your domain name should be an exact match to your brand name. Think of your favorite companies. Odds are, their domain name is identical
to their brand name. Apple’s domain name is Apple.com; Amazon’s domain name is Amazon.com. Having a matching domain ensures that people can easily
find your brand online.